What does being a SSF Marketing Student demand?

Participating in the UK’s largest youth drama festival as a Marketing Student has been a very exciting and fun process, and it was amazing to participate in an incredible national-wide opportunity. Please read on to discover how I got involved with SSF.

I have been part of Shakespeare School Festival since September 2015, when I was asked by the Head of Drama to be this year’s Marketing Coordinator. With this job, I had to promote the show in as many creative ways as possible. This involved creating pamphlets, inviting the Mayor of Dartford to come and watch, designing posters and writing articles in the school magazine and for local newspapers. I also ran a Facebook, Twitter, and Instagram page, posting regular updates on the show.

The final show looked spectacular and to see that the tickets were sold out, made me feel so happy and pleased to be part of the experience. I felt fortunate to collaborate with such a gifted young cast. It was a very enjoyable experience, so I decided to remain with the part and take part in Shakespeare School’s Festival for the second time.

The next year, I was ready to participate in the show again. I did all the things I did last year, but I came up with some further exciting ideas. This included interviewing the cast, and the Director to create a trailer. We also contacted the local press and they displayed a press release of our production! I managed to contact a famous actress called Liz-Hume Dawson and ask her what she thought about Shakespeare Schools Festival. We also had regular updates on Facebook, Twitter, and Instagram to show the cast and our local community how the production was going.

In both performances of Romeo and Juliet and Twelfth Night, the show night was extremely successful, and we got many positive comments from the audience. I would like to thank the Director, Mr Stevens, for supporting and teaching us during the course of the experience, the tech team, and the cast for the amazing acting! I would recommend all pupils to participate in the experience. It’s loads of fun!

Sixth-form student, Safara Yates, said “I enjoy the sense of togetherness that we all express in rehearsals and performances, and the fact that Shakespearean text is still being made relevant in today’s society.”